Kotler, Philip <br/><br/>
Marketing management 

 - 7th ed. 
 -  Prentice Hall  1993 
 - 756p. 
<br/><br/><label>ISBN: </label> 175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT