TY  - BOOK
AU  - Lee, Alvin
AU  - Edwards, Mark G.
TI  - Marketing strategy: A life cycle approach
SN  - 978-1-107-41441-9
U1  - 658.8 
PY  - 2014///
PB  - Cambridge University Press
KW  - COMMERCE
N1  - 24-Nov-2017; 395
ER  -