TY  - BOOK
AU  - Capon, Noel
AU  - Siddharth Shekhar Singh
TI  - Managing marketing applied approach: marketing toolkit
SN  - 978-81-265-4851-4
U1  - 658.8 
PY  - 2014///
PB  - Wiley India
KW  - COMMERCE
N1  - 25-Nov-2017; 5270
ER  -