Kotler, Philip...[et al] <br/><br/>
Marketing management 

 - 13th ed. 
 -  Prentice Hall of India  2009 
 - xlvii, 
<br/><br/><label>ISBN: </label>9-78813E-12  699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT