O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion 

 - 4th ed. 
 -  Thomson Learning  2007 
 - xlviii, 
<br/><br/><label>ISBN: </label>81-315-0158-2  475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>659.1  / OGU