Belch, George E. <br/><br/>
Advertising and promotion: an integrated marketing 

 - 6th ed. 
 -  Tata Mcgraw Hill  2003 
 - xxvi, 
<br/><br/><label>ISBN: </label>0-07-058194-0  430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL