Copley, Paul <br/><br/>
Marketing communications management: concepts and theories 

 -  Elsevier  2007 
 - xiv, 
<br/><br/><label>ISBN: </label>81-312-0765-X  495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>658.8  / COP