Batra, Rajeev <br/><br/>
Advertising management 

 - 5th ed. 
 -  Prentice Hall of India  1996 
 - 754p. 
<br/><br/><label>ISBN: </label>81-203-1219-8  250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT