Czinkota, Michael R. <br/><br/>
Marketing management 

 - 2nd ed. 
 -  Thomson Asia  2002 
 - xxv, 
<br/><br/><label>ISBN: </label>981-240-366-3  350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI