Ramaswamy, V.S. <br/><br/>
Marketing management: planning,implementation & control 

 - 3rd ed. 
 -  Macmillan India Ltd.  2002 
 - 748p. 
<br/><br/><label>ISBN: </label> 365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM