TY - BOOK AU - Keller, Kevin Lane AU - Kevin Lane Keller TI - Strategic brand management : : building, measuring, and managing brand equity SN - 9789353946135 U1 - 658.827 PY - 2022/// CY - Noida PB - Pearson India Education Services Pvt. Ltd. KW - Commerce N1 - Discounted Price. 800/- New India Book Agency Bill No. 4103 Dated On. 27 January, 2023 ER -