Marketing strategy (Record no. 9487)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200428s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-1-107-41441-9 |
| Price | 795 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Acharya Narendra Dev College University Of Delhi. |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Book Number | LEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Alvin |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy |
| Sub Title | A life cycle approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc | Cambridge University Press |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 299 |
| 500 ## - GENERAL NOTE | |
| General note | 24-Nov-2017 |
| 500 ## - GENERAL NOTE | |
| General note | 395 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | COMMERCE |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Edwards, Mark G. |
| Relator Code | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acharya Narendra Dev College University Of Delhi. | Acharya Narendra Dev College University Of Delhi. | 04/28/2020 | Unilib Book Distributors Pvt.Ltd. | 1 | 658.8 LEE | 30091 | 02/06/2024 | 01/23/2024 | 04/28/2020 | General Books | ||||
| Acharya Narendra Dev College University Of Delhi. | Acharya Narendra Dev College University Of Delhi. | 04/28/2020 | Unilib Book Distributors Pvt.Ltd. | 658.8 LEE | 30092 | 07/13/2022 | 04/28/2020 | General Books | ||||||
| Acharya Narendra Dev College University Of Delhi. | Acharya Narendra Dev College University Of Delhi. | 04/28/2020 | Unilib Book Distributors Pvt.Ltd. | 658.8 LEE | S30091 | 07/13/2022 | 04/28/2020 | General Books | ||||||
| Acharya Narendra Dev College University Of Delhi. | Acharya Narendra Dev College University Of Delhi. | 04/28/2020 | Unilib Book Distributors Pvt.Ltd. | 658.8 LEE | S30092 | 07/13/2022 | 04/28/2020 | General Books |