Strategic brand management : (Record no. 10232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00769nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230727101030.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230727b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353946135 |
| Price | 1000/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Acharya Narendra Dev College University Of Delhi. |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Book Number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Sub Title | building, measuring, and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 642 p. |
| 500 ## - GENERAL NOTE | |
| General note | Discounted Price. 800/-<br/>New India Book Agency <br/>Bill No. 4103<br/>Dated On. 27 January, 2023 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator Code | 4th-Auth. |
| Added Entry Personal Name | Kevin Lane Keller |
| -- | Vanitha Swaminathan |
| -- | Ambi MG Parameswaran |
| -- | Isaac C Jacob |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 441 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 27 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 442 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Acharya Narendra Dev College University Of Delhi. | Acharya Narendra Dev College University Of Delhi. | 02/06/2023 | New India Book Agency | 1000.00 | 658.827 KEL | 33861 | 07/27/2023 | 07/27/2023 | General Books | |||||
| Dewey Decimal Classification | Acharya Narendra Dev College University Of Delhi. | Acharya Narendra Dev College University Of Delhi. | 02/06/2023 | New India Book Agency | 1000.00 | 658.827 KEL | 33862 | 07/27/2023 | 07/27/2023 | General Books |