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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity - 5th - Noida Pearson India Education Services Pvt. Ltd. 2022 - 642 p.

Discounted Price. 800/-
New India Book Agency
Bill No. 4103
Dated On. 27 January, 2023

ISBN: 9789353946135 1000/-

Subjects--Topical Terms:
Commerce

Dewey Class. No.: 658.827 / KEL

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